The convergence of diverse media industries and decreasing cost of technology has led to marginalized people gaining some access to tools and resources to communicate their own stories and perspectives through micro media like email and web sites. However, the need exists for a community and infrastructure that leverage marginalized voices through mainstream distribution outlets like television, magazines, and billboards in order to make a significant impact in popular culture and politics.
While organizations like Adbusters and Free Range Graphics create effective individual marketing campaigns, ActiveFreeMedia creates a web-based infrastructure that empowers like-minded institutions to join their voices and pool their resources in order to launch mainstream media campaigns. Simultaneously, this orgaization will create a conscious community of artists, consumers, companies, organizations, and investors that ensure sustained support and mainstream impact.
ActiveFreeMedias target community is the diverse population of young people who participate in media and technology and who are committed to using their skills and income to create a sustainable culture and economy.
ActiveFreeMedia will be further strengthening its capacity and positioning the organization for expansion by: